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Ananya Roy

The Reliable Adventurer-Warrior


Ananya applies HFI's research methodologies for user research in emerging markets and cross-cultural design. She feels that the future of UX involves a lot of play.

Equalize: Tip the Scale of Inequality

May 2014

Do you ever feel like doing something meaningful for other people, but don’t know how? Does it bother you that some people have so much, and others so little? Do you want to make a difference? Then Equalize may be the app for you.

Take my Picture!

April 2014

As a UX designer one of the most exciting and satisfying aspects of my job are the interactions I get to have with people from different corners of the world, in the course of user research - being invited into their homes and workplaces, being regaled with their life stories, and being guided through the fine dynamics at play in their ecosystems.

Can Design Change Us?

October 2013

An article by my colleague Radhika got me thinking about the potential of establishing long term and large-scale change in peoples’ attitudes, through design.

The Future of Intimacy: No Place to Make Out

September 2013

Mumbai’s smelly seafront promenades are perpetually dotted with couples in various stages of making out. Once in a while, when local residents complain, the cops come and round everyone up.

Technology Driven Creative Disruption

May 2013

Let’s look at these three ‘stories’ about disrupting an existing system through technology, for a positive social outcome.

Design for Social Innovation

February 2013

42 years ago, Victor Papanek, the father of responsible design, made a scary observation. “By creating whole species of permanent garbage to clutter up the landscape, and by choosing materials and processes that pollute the air we breath, designers have become a dangerous breed.”