Need garden planning help? There’s a landscaping app for you. Having trouble getting pregnant? There’s an app to monitor your bodily cycles.

For those of us who grew up on a steady diet of Star Trek: Next Gen runs and re-runs (but were never Trekkies), Borgs were undebatably a threat. An alien race of cybernetic antagonists, Borgs were singularly in pursuit of emotionless, mechanical perfection through the assimilation of the “biological and technological distinctiveness of other species” into their own. In this, they were everything humans were not.

A few days ago, we stopped at our usual dosa pitstop for a quick breakfast. When the bill arrived, it came sitting on top of a little flyer that entreated us to "Think. Eat. Save."