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Mathivanan Rajendran

The Storytelling Shinobi

@mathivananr

Mathi believes the core of innovation lies in bringing out its story. For him the User is the Hero of his Journey. The sounds around him the BGM, the other users his co-actors, the technology the sets and props, and the entire eco-system a movie. Akin to a dream catcher, he would like to see his role as that of an 'Experience-Catcher', capturing experiences and retelling them in ways that can foster innovation.


Fear and Loathing in 140 Characters or less.

April 2013

It was about 3am in India and I was scrolling my twitter feed, when I came across the first few tweets about the attacks on Westgate in Kenya. There was one particular handle, which seemed to be the most up to date, it was as though they were reporting from the site of the incident, to my horror they were. It wasn’t a news agency nor was it a citizen journalist and sure wasn’t a hostage, the tweets were from the perpetrators Al Shabaab through their ‘official’ handle @HSM_Press.

A Screen in Hand is worth, two in the Bush

April 2013

Man is a Social Animal remarked Aristotle; of course, this was well before the invention of the Household Television. John Logie Baird’s invention has been the fancy of many a dystopian pundit with visions of millions of people tuned to their ‘idiot boxes’ with little care for people around them.

|Many Stories| Many Futures|

February 2013

Mathi believes the core of innovation lies in bringing out its story. For him the User is the Hero of his Journey. The sounds around him the BGM, the other users his co-actors, the technology the sets and props, and the entire eco-system a movie. Akin to a dream catcher, he would like to see his role as that of an 'Experience-Catcher', capturing experiences and retelling them in ways that can foster innovation.

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Equalize
Tip the Scale of Inequality

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Equalize – Tip the Scale of Inequality

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We have launched a crowd funding campaign for 'Equalize', a gamified mobile app that aspires to encourage every individual to help create a more equal society!

Contribute to our Indiegogo Campaign

View the Equalize Facebook page

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